Projects

Next-Gen Search & Performance: 15+ AI-Led Projects

Expert in AI Search & Performance: Proven Mastery in AIO and Semantic Logic.

Projects

Solving Digital Growth in 2026

ProjectsAI SearchPerformance AdsAnalytics

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Technical SEO & Core Web Vitals Audit

SEOAI

Project 1

Technical SEO & Core Web Vitals Audit

The Problem: A website had a 50% bounce rate due to slow loading speeds (LCP) and poor "Interaction to Next Paint" (INP) scores.

Strategic Solutions

Critical CSS Pathing: Prioritizing the loading of "Above-the-Fold" content.

Crawl Budget Optimization: Using robots.txt and sitemaps to hide "low value" pages from bots.

Image Next-Gen Conversion: Converting all assets to WebP/AVIF format with "Lazy Loading."

Server-Side Rendering (SSR): Improving the speed at which bots can "read" JavaScript-heavy sites.

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Programmatic Advertising & Automated Bidding

GoogleAI

Project 2

Programmatic Advertising & Automated Bidding

The Problem: A client was wasting 30% of their ad budget on manual bidding that couldn't react to real-time market changes.

Strategic Solutions

Target CPA (Cost Per Acquisition) Setup: Training the algorithm to find users most likely to convert.

First-Party Data Signals: Feeding the ad platform "Offline Conversion" data for better matching.

Smart Bidding Strategies: Utilizing "Maximise Conversions" with strict Value-based constraints.

Dynamic Search Ads (DSA): Letting AI generate headlines based on the user's specific search query.

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Meta Ads Retargeting Funnel (ROAS 4.0+)

The Problem: A brand had high traffic but customers were leaving items in the cart without finishing the purchase.

Strategic Solutions

TOFU (Awareness): Using Broad Targeting and Video Ads to find new prospects.

MOFU (Consideration): Retargeting "Website Visitors" with social proof and "How-to" content.

BOFU (Conversion): Using Dynamic Product Ads (DPA) to show users the exact item they viewed.

Post-Purchase Upsell: Targeting existing buyers with complementary products to increase LTV.

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Google Search Ads (SEM) Mastery

Google

Project 4

Google Search Ads (SEM) Mastery

The Problem: High Cost-Per-Click (CPC) was making the account unprofitable due to poor "Quality Scores."

Strategic Solutions

Ad Relevance Alignment: Matching the Ad Copy exactly to the user's search intent.

Landing Page Experience: Optimizing the destination page for speed and "Message Match."

Negative Keyword Sculpting: Removing "Free," "Jobs," and "Cheap" queries to save budget.

Extension Implementation: Adding Sitelinks, Callouts, and Structured Snippets to increase CTR.

Phrase-Match Strategy: Moving away from Broad Match to control exactly who sees the ad.

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GA4 & GTM Advanced Implementation

GoogleAI

Project 5

GA4 & GTM Advanced Implementation

The Problem: The marketing team was "flying blind" because their data was messy and didn't track actual sales correctly.

Strategic Solutions

Enhanced Measurement Setup: Tracking scrolls, file downloads, and video views automatically.

Cross-Domain Tracking: Ensuring user data isn't lost when they move between different brand sites.

Custom Dimension Creation: Categorizing users based on "Member Level" or "Product Interest."

BigQuery Data Export: Storing raw data for advanced AI-driven marketing analysis.

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Online Reputation Management (ORM)

GoogleAI

Project 6

Online Reputation Management (ORM)

The Problem: A brand had one "Viral Negative Review" that was appearing on the first page of search results.

Strategic Solutions

Positive Asset Suppression: Ranking 10 new positive pages to "push down" the negative link.

Crisis PR Content: Writing empathetic, transparent responses that AI sentiment tools rank well.

Social Listening Implementation: Using AI tools to detect negative mentions in real-time.

Wikipedia & Quora Defense: Providing helpful, non-biased information to fix brand misinformation.

Brand Keyword Protection: Running Google Ads on your own brand name to control the top message.

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Semantic SEO & Topical Authority

GoogleSEO

Project 7

Semantic SEO & Topical Authority

The Problem: A niche blog was stuck on Page 3 because it focused on "keywords" rather than "topic clusters," leading to low topical authority and poor rankings.

Strategic Solutions

Pillar-Cluster Architecture: Created a central "Power Page" linked to 20+ supporting sub-topics.

User Intent Mapping: Categorized content into Informational, Navigational, and Transactional buckets.

NLP Optimization: Used Google’s Natural Language API to include relevant "Entities" and "LSI" terms.

Internal Link Siloing: Established a rigid hierarchy to distribute "Link Juice" effectively.

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AIO (AI Overview) Optimization

GoogleAI

Project 8

AIO (AI Overview) Optimization

The Problem: High-ranking articles were losing clicks to Google's "AI Overviews" (AIO) which summarize content at the top of the page.

Strategic Solutions

Direct-Answer Formatting: Writing 40-word concise summaries at the start of every section.

JSON-LD Schema Markup: Implementing "Article," "FAQ," and "FactCheck" code to guide the AI.

Information Gain: Adding original data and unique insights that AI models can't "hallucinate."

HTML Table Structuring: Formatting data into tables to win "Comparison" snippets in AI boxes.

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GEO (Generative Engine Optimization)

GoogleSEOAI

Project 9

GEO (Generative Engine Optimization)

The Problem: A brand was invisible in ChatGPT, Claude, and Perplexity "Recommendations," even though it had good SEO.

Strategic Solutions

Citation Benchmarking: Analyzing which sites AI models use as "Trust Sources" in your niche.

Digital PR Distribution: Getting mentions on high-authority platforms that AI scrapers prioritize.

Brand Sentiment Engineering: Improving the "Digital Sentiment" of a brand through verified reviews.

Knowledge Graph Integration: Updating Wikipedia and Wikidata entries to feed the AI’s "brain."

Conversational Keyword Research: Targeting "natural language" queries instead of short-tail keywords.

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LinkedIn B2B Lead Gen for SaaS

LinkedInAI

Project 10

LinkedIn B2B Lead Gen for SaaS

The Problem: A B2B company couldn't find "Decision Makers" (CEOs/CMOs) through traditional social media.

Strategic Solutions

Sales Navigator Prospecting: Building hyper-targeted lists based on "Company Headcount" and "Job Seniority."

InMail Personalization: Using AI to write custom messages that don't look like "Spam."

Thought Leadership Ads: Promoting "Whitepapers" and "Case Studies" to build authority.

Lead Gen Forms: Reducing friction by allowing users to sign up without leaving LinkedIn.

Social Selling Workflows: Training sales teams to engage with "Comments" before sending requests.

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AI Content Workflows (Claude & Midjourney)

Project 11

AI Content Workflows (Claude & Midjourney)

The Problem: The content team was burnt out trying to produce 30 posts a month, leading to a drop in quality.

Strategic Solutions

Prompt Engineering: Developing "Brand-Voice" templates for LLMs (Claude/GPT-4).

AI Visual Design: Using Midjourney to create custom, high-end branded imagery.

Bulk Production Pipelines: Automating the creation of "Short-Form" video scripts from long blogs.

Fact-Checking Loops: Implementing a human-in-the-loop system to ensure AI accuracy.

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E-commerce Growth Hacking (Shopify/Amazon)

AIShopifyAmazon

Project 12

E-commerce Growth Hacking (Shopify/Amazon)

The Problem: An E-commerce site had "Traffic" but no "Trust," leading to a high "Bounce Rate" on product pages.

Strategic Solutions

A+ Content Optimization: Using high-definition modules to tell the product's story.

Review Synthesis: Highlighting the most common "Positive Phrases" from user reviews using AI.

Scarcity & Urgency Triggers: Implementing "Stock Low" and "Limited Time" countdowns effectively.

Bundling Strategies: Increasing the "Average Order Value" (AOV) by suggesting "Frequently Bought Together."

Abandoned Cart SMS Automation: Reaching customers on WhatsApp/SMS where open rates are 90%+.

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Local SEO & GMB Domination

GoogleSEOAI

Project 13

Local SEO & GMB Domination

The Problem: A local business wasn't showing up in the "Map Pack" (Google Maps) for nearby customers.

Strategic Solutions

NAP Consistency Audit: Ensuring Name, Address, and Phone are identical across the web.

Local Citation Building: Getting listed in regional directories and industry-specific maps.

Review Velocity Management: Creating a system to get 5-star reviews from customers daily.

GMB Post Automation: Using "Offers" and "Events" posts to signal "Activity" to Google.

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Email Marketing & Lifecycle Automation

Project 14

Email Marketing & Lifecycle Automation

The Problem: A company was "Blasting" their whole list with the same email, leading to high unsubscribes.

Strategic Solutions

Welcome Sequence Automation: Building trust with new subscribers over a 7-day drip.

Behavioral Segmentation: Sending different emails to "High Spenders" vs "Window Shoppers."

A/B Subject Line Testing: Using AI to find the "Open Rate" winners.

Win-Back Campaigns: Re-engaging customers who haven't bought in 90 days with a "We Miss You" offer.

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Influencer Marketing ROI & Tracking

Project 15

Influencer Marketing ROI & Tracking

The Problem: A brand spent ₹5 Lakhs on influencers but couldn't prove if it actually generated any profit.

Strategic Solutions

UTM-Tagging Framework: Giving every influencer a unique link to track clicks and sales.

Micro-Influencer Clusters: Targeting 50 small creators instead of 1 celebrity for better engagement.

Performance-Based Contracts: Paying influencers based on "Leads" rather than just "Posts."

Creative Asset Whitelisting: Using influencer content to run "Paid Ads" for better credibility.

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Case Studies

The 4.5x ROAS Standard: Training the Next Generation of AI Marketers

Five data-backed deep dives into the future of search. Master the AIO frameworks and Performance 3.0 strategies designed to outperform the competition and drive measurable, high-scale ROI in the Indian market.

Case StudiesSEOPerformanceContent

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How Acadvizen Students Got a D2C brand cited by Perplexity & Gemini.

GoogleSEOAI

Case Study 1: The "AI Search" Revolution (Focus: GEO & AIO)

How Acadvizen Students Got a D2C brand cited by Perplexity & Gemini.

The Problem: Traditional SEO was failing as AI search replaced standard blue links.

SEO Keywords: Generative Engine Optimization, AI Visibility, Semantic Search.

The Result: A 400% increase in "Brand Mentions" within AI Chatbots.

Skills

GEO Strategy → Get selected by AISemantic SEO → Help AI understand your contentAI Visibility Tracking → Measure and scale brand presence

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Achieving 6.5x ROAS for a Beauty Brand using Predictive Analytics.

MetaAI

Case Study 2: Scaling E-commerce with Performance Marketing (Focus: ROI)

Achieving 6.5x ROAS for a Beauty Brand using Predictive Analytics.

The Problem: High Customer Acquisition Cost (CAC) on Meta Ads.

SEO Keywords: Scaling Facebook Ads, ROAS Optimization, Performance Marketing India.

The Result: Scaled spend from ₹10k/day to ₹1L/day while maintaining profitability.

Skills

Predictive Analytics → Know what will work before scalingAudience & Funnel Mastery → Reduce CAC, boost conversionsROAS Optimization → Scale profitably without losses

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Generating ₹50 Lakhs in Pipeline for a SaaS Startup via Thought Leadership.

Case Study 3: B2B Authority Building (Focus: LinkedIn & Content)

Generating ₹50 Lakhs in Pipeline for a SaaS Startup via Thought Leadership.

The Problem: Zero brand awareness in a crowded Tech market.

SEO Keywords: B2B Digital Marketing, LinkedIn Lead Generation, Content Strategy for SaaS.

The Result: 200+ Qualified Demo Bookings in 6 months.

Skills

Thought Leadership Content → Build authority & trustLinkedIn Lead Gen → Drive consistent inbound + outbound leadsFunnel Optimization → Convert leads into revenue

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Ranking a Real Estate Client #1 for "Best Luxury Apartments" in 90 Days.

GoogleLinkedInSEO

Case Study 4: Local Dominance (Focus: Local SEO & AEO)

Ranking a Real Estate Client #1 for "Best Luxury Apartments" in 90 Days.

The Problem: Competing with massive portals like MagicBricks and 99Acres.

SEO Keywords: Local SEO for Real Estate, Google My Business Ranking, AEO for Local Search.

The Result: 150+ Direct calls per month via Google Maps.

Skills

Thought Leadership Content → Build authority & trustLinkedIn Lead Gen → Drive consistent inbound + outbound leadsFunnel Optimization → Convert leads into revenue

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From Unemployed Graduate to Digital Lead at a Top 10 Agency.

SEO

Case Study 5: The Career Pivot (Focus: Success Story/Placement)

From Unemployed Graduate to Digital Lead at a Top 10 Agency.

The Problem: Lack of practical skills in fresh graduates.

SEO Keywords: Digital marketing course with placement, high paying marketing jobs.

The Result: 300% salary hike within 6 months of completing the Acadvizen Mastery Program.

Skills

Performance Marketing → Get hired fastSEO + Content → Build long-term growth skillsStrategy & Analytics → Become a Digital Lead

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